Cricket Australia

http://www.cricket.com.au/Global Items/news/2013/1/11/next-big-things-in-2013

The next big things in 2013

UPDATED 12 February, 2013 2:31PM AEST | by Edwin Smith 2

As the dust settles on a successful summer of Test cricket for the Australian team, it’s time to take a look at the Commonwealth Bank Series that will bring with it a number of ground-breaking initiatives.

Dubbed Summer’s Biggest “Dress-up” Party, Australia will take part in two five-match series against Sri Lanka and the West Indies.

Both series will be one big house party – only it’s at our place – the cricket stadiums of Australia!

At Match

You’ve heard of the Barmy Army and the Swami Army, two dedicated groups of English and Indian cricket fans who create endless amounts of noise during their countries respective cricket matches. Now it is time to introduce the Aussie Army!

Fans are encouraged to dress up, don the famous green and gold colours and sit in a designated area and show the world how much we love our cricket.

Not to be left out, there will also be a designated area for the Sri Lanka fans, after all, we all know how much the Sri Lankans love to play music and dance at the cricket!

Both designated fan areas will ensure the atmosphere at the matches will be at an all-time high.

Music

In a first for ODI matches in Australia, some of the biggest names in music will perform at every match throughout summer. Basement Jaxx will bring their Grammy award-winning dirty house style music to shake the MCG, the GABBA and the SCG, while Sneaky Sound System and Zoe Badwi will also take to the stage throughout the summer, adding to the party atmosphere.

Cricket has long been associated with the Australian summer and these high profile acts will ensure that the biggest party will continue both on and off the pitch.  

“The fans told us that the Commonwealth Bank Series is as much about what happens in the crowd as on the pitch,” Julian Dunne, Senior Manager - Marketing for Cricket Australia.

“This season we have dialled it up considerably with global acts such as Basement Jaxx, huge prizes and lots of great entertainment in and around the venues.”

Simon Ratcliffe, one half of electro outfit Basement Jaxx, said the duo was pumped to be on the bill over summer.
 
“This would have been a hard gig to turn down when you know it’s going to be cold and dark in UK!” Mr Ratcliffe said.

“Plus I've never been to a cricket match so really looking forward to the experience.”

Fashion

What’s a good party without some crazy and inventive dress ups? Across all matches in the Commonwealth Bank Series, all attendees have been invited to dress up in outrageous costumes to add to the party vibe. Bright, fun and flamboyant outfits are a must as Sydney, Melbourne, Canberra, Brisbane, Perth, Hobart and Adelaide all have their chance to strut their stuff and show the rest of the country and the world how they party.

“Over recent seasons we have seen some incredible dress ups and the event is becoming more and more social,” said Mr Dunne.

The usual staples of face paint and Aussie flags are a must, but fans are encouraged to dress as outrageously as possible. Some of the more notable outfits from last summer included matching banana costumes, Where’s Wally, and even Batman and Robin took some time off fighting crime to make an appearance.

In 2013, ODI matches will be the place to be seen and give people from all walks of life the chance to express themselves by wearing colourful and flamboyant costumes.

Broadcast

For those who can’t make the game itself, it isn’t all bad news. Channel 9 continued to push the boundaries of traditional sporting coverage in 2012, including the introduction of Spidercam for the 2012-13 Vodafone Test Series following the successful trials in some T20 internationals. Propelled on wires high above the action, it brings fans closer to the action than ever before. 

The revolutionary German-made Spidercam has given spectators a whole new way of viewing the cricket, bringing never before seen angles and dimensions to an already impressive broadcast that includes expert analysis, Hot Spot, , extreme slo mo, touch-screen technology for commentators and more recently 360 degree replays.

Launched during the Vodafone Boxing Day Test, the 360 degree replays, modelled on the famous scene in The Matrix, have been used in American sport but were rolled out in Australia for the first time on Boxing Day. The replays gave spectators a slow motion, panoramic view of vital moments and were used to great effect over the Boxing Day Test and Sydney Test match.

Combining all of the Channel 9 cameras, the replays incorporate five different camera angles into one, essentially circling the batsman or bowler in an Australian sports first. 

Spidercam will continue to be used through the Commonwealth Bank Series matches in Melbourne, Sydney, Perth and Brisbane.

Channel Nine’s iconic commentary team is second to none with the ever popular teaming of Benaud, Lawry, Chappell, Nicholas, Taylor, Healy, Slater and newer additions Lee, Brayshaw and Moody.

The team continues to provide the world’s leading commentary across all three formats of the game.

The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of Cricket Australia

First Posted 11 January, 2013 12:13PM AEST

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