OUR PURPOSE OUR VISION To unite and inspire everyone to love and play cricket A sport for all that makes Australians proud
Working together to grow the game for all Where the Game Grows is underpinned by the ultimate belief that cricket is truly a game for all; one that has incredible power to bring people together and benefit society, both on and off the field.It celebrates and respects our proud history while looking bravely toward the future as we seek to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality, sustainability, re-imagining the W/BBL, player connection through story-telling and playing our part in developing the game globally.
Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent
Inspire more play by supporting volunteers and ensuring cricket is fun, accessible and welcoming for everyone
Ensure the financial prosperity of Australian cricket while creating positive social impact and being a leader in the global game
