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New vision launched by Cricket Australia

Australian cricket unveils new vision to engage diverse communities

Cricket Australia is to launch a renewed vision to ensure cricket remains a sport for all Australians to coincide with Social Inclusion Week.

A week-long recognition of diversity and inclusion begins at the Carlton Mid One-Day International at the Sydney Cricket Ground between Australia and South Africa today.

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The new vision will be officially launched by former stars Lisa Sthalaker and Adam Gilchrist and Cricket Australia Chief Executive Officer James Sutherland at the MCG on Tuesday.

The week of activity will include the launch of a National Community Engagement Framework, the release of a Reconciliation Action Plan (RAP), and the announcement of the inaugural national All-Abilities Championships, plus an array of other activities across the country.

Six KFC T20 BBL Community Rookies, selected from diverse communities, will also be announced.

The National Community Engagement Framework sets new goals to significantly grow cricket among diverse communities by the 2017-18 season.

Sutherland said cricket must acknowledge the varied needs of Australia's diverse communities and provide opportunities for all Australians to get involved in cricket.

"Whether you are a girl or boy, man or woman, a player, umpire, volunteer, or administrator, our new framework is designed to provide the same opportunities to be involved in cricket for all Australians," said Sutherland.

"We recognise that Australian society continues to evolve and become more diverse. It is Australian Cricket's task to adapt to our ever-changing society to continue to provide all Australians with the opportunity to get involved in cricket."

The National Community Engagement Framework comprises four customised strategies to further increase female, Indigenous, multicultural, and All-Abilities participation, as well as a range of initiatives, including the 'A Sport For All' resource, designed to make cricket more welcoming and inclusive at all levels.

In 2015, Cricket Australia will run 100 workshops with grassroots cricket associations across the nation to introduce the 'A Sport For All' resource as part of the effort to make every cricket club diverse and inclusive.

The Reconciliation Action Plan, to be revealed at the SCG today, along with the National Indigenous Cricket Strategy, reinforces a commitment to reconciliation and aims to help strengthen relationships between the wider Australian community and Aboriginal and Torres Strait Islander peoples.

The release of the RAP will be accompanied by a match-day partnership at the SCG today with RECOGNISE, the movement to recognise Aboriginal and Torres Strait Islander peoples in the Australian Constitution. The Recognise 'R' symbol is displayed on the SCG outfield.