Cricket fans will have access to a wealth of specific information to enhance the at-match experience during the Magellan Ashes series and other international fixtures this summer after the unveiling of Cricket Australia’s Matchday App.
The Matchday App was developed after an extensive 12-week research project into customer experiences at cricket matches undertaken by Cricket Australia over the course of the 2016-17 cricket season.
The research found that fans at games wanted more information about venue amenities and food options, fan activations and the latest video replays at their fingertips.
The app, developed by Cricket Australia Digital and supported by XXXX Gold, is accessible directly from the existing CA Live App. Any fan attending an international men’s match this summer with the latest version of CA Live installed on their phone will be prompted to activate the Matchday functionality and will gain access to information and tools designed to improve the spectator experience.
Some of the features of the Matchday App include:
VIDEO replays to help fans catch up on any action missed or any moments they want to relive
REGULAR updates on activities at match, such as prize giveaways, face painting, food stalls, and fan competitions
MATCH information, such as when play is going to re-start if there’s a rain delay
DETAILS of where to find the best food at the venue
USEFUL transport information to make getting to and from the game easier
Cricket Australia General Manager, Broadcasting, Digital Media & Commercial, Ben Amarfio, said the app will help make attending international men’s cricket even more appealing this summer.
“Putting fans first is at the heart of everything we do and this new Matchday app is another demonstration of this commitment,” Amarfio said.
“Our research showed that fans are hungry for more information about what is going on at matches, both on field and off field, while they are in attendance.
“The new technology in our app will enhance the match-day experience for all spectators and hopefully help make a day at the cricket an even more enjoyable occasion.”
In addition to the Matchday App, Cricket Australia will also be launching an at-match Cricket Hosts pilot program at select matches of the Magellan Ashes Series this summer.
Wearing bright green Cricket Australia branded shirts and caps, the Cricket Hosts will be located at all major thoroughfares outside venues both before and after play to provide fans with important information.
The CA Live app, including Matchday App functionality, is available on iOS and Android. For more information visit cricket.com.au.
2017-18 International Fixtures:
Magellan Ashes Series
First Test Gabba, November 23-27. Buy tickets
Second Test Adelaide Oval, December 2-6 (Day-Night). Buy tickets
Third Test WACA Ground, December 14-18. Buy tickets
Fourth Test MCG, December 26-30. Buy tickets
Fifth Test SCG, January 4-8 (Pink Test). Buy tickets
Gillette ODI Series v England
First ODI MCG, January 14. Buy tickets
Second ODI Gabba, January 19. Buy tickets
Third ODI SCG, January 21. Buy tickets
Fourth ODI Adelaide Oval, January 26. Buy tickets
Fifth ODI Perth TBC, January 28. Join the ACF
Prime Minister's XI
PM's XI v England Manuka Oval, February 2. Buy tickets
Gillette T20 INTL Series
First T20I Australia v NZ, SCG, February 3. Buy tickets
Second T20I – Australia v England, Blundstone Arena, February 7. Buy tickets
Third T20I – Australia v England, MCG, February 10. Buy tickets
Fourth T20I – NZ v England, Wellington, February 13
Fifth T20I – NZ v Australia, Eden Park, February 16
Sixth T20I – NZ v England, Seddon Park, February 18
Final – TBC, Eden Park, February 21