Cricket fever grips India ahead of Pakistan clash

Cricket fever gripped has India ahead of a World Cup showdown with archrival Pakistan in a sporting match-up considered one of the world's fiercest.

The South Asian neighbours, who share a history of brotherhood and bloodshed, will meet Sunday in a long-awaited group stage clash in Manchester (7.30pm AEST Kayo, Fox Cricket and 9Gem).

Tapping into the frenzy, the "world's largest bat" was unveiled in the southern city Chennai, and a popular Indian rapper who goes by the name Divine was set to perform to his viral 'SockThem' World Cup-themed song in Manchester Saturday. 

The clip has been viewed 32 million times on YouTube so far.

The bat, which is 15.5 metres long and weighs 6,600 kilos, was unveiled by India's World Cup winning captain Kapil Dev in a mall on Friday as fans jostled to scribble their good luck messages on it.

Popular bars in the capital Delhi have announced happy hours and malls have put up giant screens to show the match. They are also offering virtual reality booths to give shoppers a real feel for the sporting clash.

For some though, it's all about the outcome.

"I am just praying India wins the match. If we lose, it will be nothing short of a national disaster," said software engineer Arihant Jaiswal.

India's fan-club - the Bharat Army - boasts tens of thousands of followers and has lined up a gala programme Saturday called "Bharat ke Saath", or "With India", in Manchester.

The current tense political situation between the nuclear-armed neighbours has added an extra edge to their highly-anticipated group stage match-up.

Tensions between the two countries soared earlier this year after a suicide attack in Indian Kashmir that killed 40 Indian paratroopers and ignited fears of an all-out conflict.  

Some Indian fans and ex-players called for their team to boycott the World Cup match.

Delhi had previously cut off cricket ties with its neighbour after the 2008 Mumbai terror attacks, claimed by Pakistan-based militant outfit Lashkar-e-Taiba.

Pakistan toured India in 2012-13 for a series of one-day internationals and Twenty20 matches but they have not faced each other in a major tournament since.

Rain is forecast for Sunday's match however, and could bring about an early sodden end to the highly anticipated game. 

India have never lost to Pakistan at a World Cup, winning at the last two tournaments, and are favourites to extend that run.

The match will be broadcast at primetime in both cricket-obsessed countries and a billion people are expected to tune in.

Advice has been flowing in thick and fast for the Indian team from former greats, including batting great Sachin Tendulkar who asked the players to throw caution to the wind when facing in-form Pakistani pacer Mohammad Amir. 

"I wouldn't go in with a negative mindset of playing dot balls against him. If you get an opportunity, I would encourage India to play their shots and stay positive," Tendulkar told India Today website.

The cricket rivalry between India and Pakistan dates back to partition in 1947. The two countries have since fought three wars, two of them over the disputed region of Kashmir.