CA Executive
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Todd Greenberg
Chief Executive Officer
Todd was appointed Chief Executive Officer in 2025. His previous roles include CEO of the National Rugby League and the Canterbury-Bankstown Bulldogs, General Manager of Stadium Australia and most recently as CEO of the Australian Cricketers’ Association. Todd has an extensive background in cricket having played First Grade for Randwick in NSW Premier Cricket and was Events and Promotions Manager for Cricket NSW. He also holds degrees in sports science from the University of NSW and a master’s degree from University of Technology, Sydney.
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Jodie Newton
Chief People & Strategy Officer
Before joining Cricket Australia in July 2022, Jodie worked at the SA Cricket Association for five years as General Counsel and Company Secretary. Jodie provided strategic support for elite and community cricket, integrity and compliance, commercial, governance and managing SACA’s stakeholder relationships. Prior to cricket, Jodie built a wealth of commercial, legal and corporate advisory expertise across the wine, agriculture, resources, energy and defence sectors.
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James Allsopp
Chief of Cricket
Previously CEO of Cricket ACT, James joined CA in March 2021 and has extensive experience within Australian Cricket. James also has a strong background as a player and coach. He spent three years as coach of the ACT Meteors, has significant experience as a coach in the Pathway system at Cricket NSW and played First Grade for 13 years at Bankstown.
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Sarah Pragnell
Chief Financial Officer
Sarah is a senior finance executive with nearly 20 years’ experience in investment banking, corporate advisory and FMCG. She joins CA after eight years at the H&H Group (Swisse Wellness) where she was the ANZ/Asia Regional CFO & Group Corporate Finance Director. She holds a Master of Finance from INSEAD and has represented Australia in rowing.
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Ed Sanders
Chief Commercial Officer
Ed was appointed as Chief Commercial Officer in July 2024. Ed has spent the majority of his career as a senior executive at Google in London, New York and Silicon Valley, and has extensive global commercial and marketing experience across a variety of fields including sport & entertainment, technology, entrepreneurship and law. He has an MBA from INSEAD in France, and undergraduate degrees in Arts (Honours) and Law from the University of Sydney.
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Alex Lavelle
Executive General Manager, Digital, Marketing & Communications
Alex was appointed Executive General Manager Communications, Digital, Marketing in July 2022. Before coming to Cricket Australia in December 2021, Alex amassed extensive experience in sports media and the broader business of the media, with more than 20 years in sports journalism followed by Editor at The Age newspaper.
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Kate Ingber
Executive General Manager, Business & Legal Affairs
Kate is an AICD graduate and a senior legal and commercial executive with a BCom/LLB from Monash University and over 20 years’ experience in the legal profession. Kate was appointed to the role of General Manager, Legal and Company Secretary in August 2022 and brings a wealth of experience to CA gained through her commercial and legal roles at organisations in the UK, Singapore and Australia including Sky UK, the Walt Disney Company, ESPN, Southern Cross Austereo and Allens.
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Joel Morrison
Executive General Manager, Events & Operations
Joel was appointed as Executive General Manager, Events & Operations in September 2022, returning to Cricket Australia following four and a half years as CEO of NT Cricket. Prior to this, Joel spent almost six years at CA as Commercial and Operations Manager of the Big Bash Leagues and six months in an interim role as Head of the Big Bash Leagues. Beforehand, Joel spent five years at the AFL in a game development and operations role.
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Alistair Dobson
Executive General Manager, Big Bash Leagues
Alistair was promoted to Executive General Manager of Big Bash Leagues in June 2021 and is responsible for all aspects of League management, strategy and growth across the BBL and WBBL. He joined CA in July 2019 after a 14-year stint at the Australian Football League in a variety of senior roles in marketing, participation, strategy and fan engagement. Alistair holds a Bachelor of Business (Marketing) from Monash University.