Cricket Australia signs naming rights deal
Real estate classifieds and services company Domain has struck a four-year naming rights deal with CA
25 June 2018, 01:54 AM AEST
Real estate classifieds and services company Domain has struck a four-year naming rights deal with Cricket Australia.
Domain joins Alinta Energy and Woolworths as the sport's major domestic partners, with the agreement involving use of the company's branding and content across mobile, web and social media platforms as well as on TV and at cricket grounds.
"Domain is delighted to begin a partnership with Cricket Australia. Our aligned audience strategies in mobile and content represent a unique opportunity for both brands," Domain chief editorial and marketing officer Melina Cruickshank said.
"We believe the 'spirit of cricket' is resilient and look forward to the growth opportunities this partnership will provide.
As part of the deal, Domain will be the presenting partner of men's Test cricket.
After the ball tampering saga in South Africa earlier this year, Cricket Australia lost major partner Magellan as a sponsor of men's domestic Test series.
Magellan had inked a three-year sponsorship deal that started in August 2017, but walked away early after the incident in South Africa.
Australia's men's team host India in a four-Test series this summer, starting in Adelaide on December 6.