The new look that Australia's men's team will take on to the field in the coming home summer will extend to their playing kit with a new shirt sponsor signing a landmark four-year deal with Cricket Australia today.
Western Australia-based energy supplier Alinta Energy will become a fixture on the playing shirts of Justin Langer's national men's teams across all three formats – Test, One-Day and T20 Internationals – until 2022 in what is the longest agreement of its kind struck with CA.
Alinta will be the men's team shirt sponsor for international fixtures played in Australia, while Qantas remain CA's overseas tour partner.
In addition to its visible on-field presence from the opening match of Australia's Gillette ODI Series against South Africa at the Perth Stadium on November 4, Alinta is also principal partner with CA's national digital community platform MyCricket which plays a vital role in the management of grassroots cricket.
The MyCricket platform facilitates registration, scheduling, coaching, umpiring, scoring and collation of individual and team statistics in more than 15,000 grassroots cricket matches played nationwide every summer, and is used by up to 90 per cent of Australia's cricket clubs and associations.
Langer, whose tenure as coach of the men's team across all three formats is also four years and begins with next month's Qantas Tour of the UK, welcomed the partnership which is the longest agreement of its type struck with a shirt sponsor.
"It is exciting to have Alinta Energy, a company with a proud Western Australian heritage, coming on board as a partner of Cricket Australia and to have its brand featured on our men's team playing shirts for the upcoming summer of international cricket," Langer said today.
In announcing the four-year deal in Perth today, Alinta Energy Chief Executive Officer Jeff Dimery hailed the long-term sponsorship of one of Australia sport's most visible playing entities as a significant moment for the company.
"This partnership reflects our growth into a national energy player and gives us a great opportunity to take our message around more affordable energy further than ever before," Dimery said.
"Australian cricket is an institution that will continue to engage and inspire us and we’re proud to be backing the sport from the community to elite level for the next four years."
Cricket Australia Chief Executive James Sutherland also welcomed the commitment from Alinta, which will become the first corporate sponsor to have a presence on the men's team playing uniform across all international formats.
"We are delighted to welcome Alinta Energy on board as the Principal Partner of Cricket Australia and for them to feature on the playing shirts of the Australian Men’s Cricket Team and MyCricket platform," Sutherland said.
"Alinta Energy has made a long-term commitment to cricket and the Australian men’s team – and we look forward to a successful partnership which includes our support of them and their business growth aspirations."